I just ran across this must-see article on Business Week online where they give a run-down on 13 of the Internet’s top Bloggers. Here’s a teaser of the Bloggers they profiled…check out the article for all the juicy details!
- BoingBoing.net
Revenue: > $1 million a year
- ICanHazCheezBurger.com
Revenue: $5,600 / month
- ShoeMoney.com
Revenue: $12,000 / month
- OverHeardInNewYork.com
Revenue: $8,100 / month
- Kottke.com
Revenue: $5,300 / month
- TalkingPointsMemo.com
Revenue: $45,000 / month
- PerezHilton.com
Revenue: $111,000 / month
- Gothamist.com
Revenue: $250,000 / month
- TechCrunch.com
Revenue: $200,000 / month
- GoFugYourself.Typepad.Com
Revenue: $6,240 / month
- Mashable.com
Revenue: $166,000 / month
- ProBlogger.net
Revenue: "Over $100,000 a year"
- Michellemalkin.com and HotAir.com
Revenue: N/A
It’s tough to miss the fact that all the really big money earners are blogging about popular topics that have a huge potential audience, and they’re making a killing doing it. Problogger.net and ShoeMoney.com are the only two Blogs about Blogging that were profiled, and both of those sites are obviously doing quite well–as are several other well-known Blogging Blogs that weren’t profiled. But the nature of their niche means that there’s probably a much lower "top" to the maximum revenue they can achieve than there is with other topics.
I’ve read a lost of posts lately that talk about choosing your niche, and understanding what the top of your achievable traffic and revenue are likely to be based on what you choose to blog about. One of the best is a recent post at North x East called "Pick a Niche, Any Niche". Read and heed if you’re still thinking about what you want your blog to be about…
3 responses so far ↓
1 SEO Web Design // Jul 18, 2007 at 4:03 am
If you’re a great writer I think blogging is the perfect job. You get to write a lot and you have a worldwide audience. It’s truly amazing how much some of those bloggers are making.
2 Zen Zoomie // Jul 18, 2007 at 10:37 pm
It’s a fantastic job. Being a great writer certainly helps! But I think the real deciding factor is motivation and dedication to keep at it. The more research I do into how the killer blogs got started, the more I believe that. And yes, it is mindblowing what some of these businesses are making.
Welcome to the blog, and thanks for the comments!
3 Improvement Guy // Jul 21, 2007 at 5:38 pm
Being a professional blogger, it was interesting to see how in some cases the blog was not the largest form of revenue, and helps to spin off side businesses, like Mike Arrington’s conventions or Shoemoney’s AuctionAds.
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