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Can Average Joe Create a Popular (and Profitable) Blog Quickly?

August 7th, 2007 · 7 Comments

It’s a question that this blog set out to answer, and based on the sheer number of "make money online" blogs out there, it’s on a lot of your minds as well. Can any John Doe start a new blog and turn it into a profitable and successful blogging business in a relatively short period of time? Is that something that’s within the reach of the average netizen?

John Chow’s Challenge

John Chow has set out to prove that you don’t need a big name behind you, or tons of existing connections, to create a successful blog. He’s taken a challenge to anonymously start a new blog with a $100 budget and turn it into a "somebody" blog. The definition of what makes him "successful" is under debate at JohnChow.com right now: $100 a month? $1000 a month? $10,000 a month??

This particular John has a big advantage when it comes to experience, so I don’t think it’s a question of if—but rather when—he’ll meet his goal (whatever it ends up being set at).

This should be fun to watch!

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Tags: Blogging for Money

7 responses so far ↓

  • 1 Lorna // Aug 7, 2007 at 11:15 pm

    Thanks for blogging about this. I never really follow John Chow’s activity, but this definitely peak my interest.

    Thanks also for dropping by my blog. I see you have Success From The Nest highlighted in your blogroll; it’s one of the best blogs I see so far!

  • 2 Steve // Aug 8, 2007 at 12:37 pm

    It’ll be interesting to see John’s results considering his success so far. If it’s repeatable then maybe we can glean some measurable rules for creating traffic and “buzz” for a new blog.

    Paid Survey Success

  • 3 Lewis Empire // Aug 12, 2007 at 2:48 am

    I’m very interested in this venture. I’d also love to know his stats. Imagine if you’ve done better than Chow in less time!

  • 4 Zen Zoomie // Aug 12, 2007 at 10:41 am

    Lorna, I agree…I’m constantly amazed by the posts on Success from the Nest. There aren’t many blogs where I look forward to every single post, but that’s one of them!

    @Lorna, Steve & Lewis, if Chow does this right, it could be one of the most useful tools out there. And the how I did it will be huge. The only problem is, the 8 gazillion people that will try to emulate every step he takes….which will make everything he did less effective as soon as he talks about it..

  • 5 Real Estate Editorial // Aug 14, 2007 at 12:55 pm

    I’m also curious to see what happens here. I do suspect your right Zen Zoomie, the guide to his success on this new site will be followed to the nth degree.

  • 6 Alaingonza // Aug 15, 2007 at 5:18 pm

    John chow is a genius

  • 7 Stephen Cronin // Aug 28, 2007 at 12:01 am

    I am normally not interested in John Chow, but this does look like an interesting experiment - although as others have commented, once he publishes the results and everyone copies it, it will reduce the effectiveness immediately. I never eat at the restaurants listed in the Lonely Planet, they are always more expensive and lower quality than when the writer ate there.

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